3 Killer Secrets to Start a Successful Global Business Fast

Why is a global business so important?

A global business creates the ultimate freedom of earning income wherever you go.

It also gives you the competitive advantage over businesses that are limited by language and location.

The Internet as the ideal business platform for a Global Business

The Internet has grown explosively in the last ten years as it has become more widely available and used. To date, many entrepreneurs, small startups and corporate enterprises have used it as the ideal business platform to grow a worldwide business.

How is an internet business different from a typical “Brick and Mortar” business?

Problems of Traditional “Brick and Mortar” Businesses –

Convenience: Tangible products require physical delivery and increase the need for added manpower. Recruitment and the expense of additional manpower can be a hefty operating cost. Product shipping and negotiation of consignment deals with distributors demands a lot of time and patience – Business is a hassle.

Costs: Establishing a brick and mortar business in a popular location, easily accessible to customers is costly – The more people the location attracts, the higher the rents! As sales increase, there are costs to produce the additional products. Throw in other factors like huge packaging, advertising and employee costs and – Business is costly to maintain.

Criteria for a Profitable Global Business –

As computers and technology become more affordable, populations with Internet access are greatly increasing. With it comes the opportunity to extend the reach of your business to these populations.

As recommended by the experts, here are the Top 3 criteria you should consider when starting a profitable global business:

# 1. You need a multi-lingual business website that attracts daily web traffic
Unlike a traditional business, which is restricted to a limited geographic area, an online business can have customers located around the world. A multi-lingual website allows you to reach all of these people who are potential customers for your internet business, and their numbers are constantly expanding exponentially.

It is also a cheap way to provide global customers with information, instead of catalogues or advertisements that have high development and publication costs.

# 2. You need a hot selling information product that doesn’t need delivery
As opposed to physical products which have production, packaging, storage, and shipping costs, the cost of providing information is primarily in the time spent to create it. An information product removes the need for manufacturing and physical packaging. It is also more convenient for customers to download the information from your website rather than you going through the hassle of delivery or shipping it to them.

# 3. Set up a fully automated business system that runs even while you sleep

Nearly every aspect of an internet business can be automated. Order processing, credit card processing, and electronic delivery can all be automated.

Your business can operate 24 hours a day, 7 days a week, with little or no human intervention required.

Auto responder software, which automatically sends emails to customers, provides an opportunity to remain in contact with customers, and nurture them toward repeat business.

Are You Really a Global Business?

Okay so you’re on the web and you’re building your business. You’re building a global business now…or are you?

Hopping online to find out the definition of global, I came upon 26.8 million entries and all of them basically said the same thing. The definition of “Global” means “involving the entire earth; not limited or provincial in scope; international”.

So if you as a professional are offering various services and are purporting yourself to be International, then are you reaching out to your entire audience and connecting with them.

I’ve had a ‘pet peeve’ for a little while because I see a lot of online businesses that state there are international or global and yet, people outside of their region cannot get access to them or their products without spending thousands of dollars.

Here are 5 tips to truly promote yourself as a truly international business:

(1) Teleseminars are easy ways to market your products or services, but quite a few international persons cannot access your live calls without paying hundreds of dollars. There are some places in the world that charge over $2 per minute to call certain countries in the world!

Make it easy for your clients or prospects.

Some marketers are now using webinars or InstantTeleseminar.com, both of which allow people to listen via the web.

(2) Review your website. Does it make it easy for ALL visitors to contact you?

Are you using a live chat feature?

Do you have any Skype contact information so international persons can use free Skype-to-Skype calling to purchase your products?

Do you have a contact form on your site so visitors can contact you NOW rather than going into their email program and creating a new message to you?

(3) Promoting your events way too late is a ‘no-no’.

This is particularly upsetting when your favorite marketer is putting on a grand live event or program and has been ‘seeding’ it in their ezine for a while. Then you’ve been away from your email for a while and realize that you missed a deadline to get a great discount or the event or program actually starts next week!


You must remember that all your customers are not online 24-hrs per day to instantly take advantage of your promotions right away.

If you truly are an international business and not a national or regional one, then you need to give your customers time to sign up for your fabulous programs by promoting them way in advance.

Of course this advance period will depend on if it’s a live one (we recommend 6 months for a live event) or at least 4-6 weeks for a program.

(4) Do you have a currency converter on your site or a link to one?

Most of the world automatically assume that any number after the dollar sign ($) is United States Dollars. The USD is in fact a globally recognized currency and persons around the world do seem to know their country’s exchange rate to the USD.

However, it sends a strong psychological message to your buyers that YES, they too are important enough to include a currency converter on the site.

(5) Do you have downloadable information products or e-products for purchase?

It is a great idea to offer 2 options for every product (if you can and if it makes sense). One option is an instant download version and the other is a shippable version.

International customers LOVE downloadable products because they are quick to consume; they don’t have to deal with Customs in their country which means additional money to actually get the product in their hands and they are cheaper to purchase.

I hope you’ve gotten some great ideas and will implement a few of them to expand your business to a more global network.

Going global means playing a bigger game.

Profiting From Cross-Cultural Communication – The Key to Successful Global Business

Regardless if you’re an employee working for a multi-national company or an entrepreneur starting your own business, you’ll find that in order to bring a business to the next level understanding the dynamics of cross-cultural communication is of utmost importance.

Have you ever encountered a situation where your foreign associate was inclined to go near to you during a conversation? Occasionally, he might even whisper to you when no one was around!

Or have you experienced the waiting game in an appointment? Yes, both you and I know how frustrating it can be to wait for an important client who doesn’t attend meeting on time!

Space and time are just two examples that vary from culture to culture. The culture of each country determines how the people treasure and value their own space and time.

Never fight against culture nor confront it. We have to accept that there is cultural diversity in this world. To successfully deal with a new culture, you must make an effort to identify cultural values, inherent priorities and the differences with your own.

With the formation of the World Trade Organisation (WTO) and the breaking down of trade barriers, there is no future for parochialism and ethnocentrism. We are heading towards a global marketplace, a place where there is no border for trade.

China, a giant in terms of population and potential users of goods and services, has officially joined the WTO. Now a nation of 1.36 billion people is ready to give you a golden opportunity for businesses. But the question is, “Are you ready for that?”

We are living in a world of complexity and cultural diversity. There are not many studies and books published about the cultures and management styles of different countries. Until recently, much of the published works came from the American experience.

Text books on organizational behaviors were written by Americans and read by the people of the world. The models and theories were based on their assumptions and they implicitly assumed that what was true for Americans in the United States was also true for the peoples of other countries. Of course, they are wrong. The greatest threats to success in the global market of today are parochialism and ethnocentrism.

Parochialism is viewing the world solely through one’s own eyes and perspective. A person with parochial perspective does not recognize other’s different ways of living and working. By nature, we are all parochial to a certain extent. But we must shed away the parochialism in us and see the world in the global perspective.

Ethnocentrism is to show superiority over other nations. We believe that “our way is the best way”. Of course, it is not true, another culture’s customs may seem silly, bizarre or absurd. There is no absolute universal code for us to judge what is right, wrong or bad about the culture, traditions and livelihood of our neighboring countries or our global neighbors.

As the world economy becomes increasingly integrated, we have to prepare to understand people through their cultures. There is no international or global business culture that all of us can follow. To avoid faux pas, a global player has to be culturally aware and develop cultural empathy.

How to Achieve Effective and Profitable Cross-Cultural Communication?

Communication is the exchange of meaning: if I do not know how to express what I mean, then I am not communicating. Communication includes any behavior that another person perceives and interprets: it is your understanding of what I mean.

Communication includes verbal and non-verbal messages. Verbal messages are spoken words and non-verbal messages are tone of voice, facial expression, body language and physical environment.

Every communication has a message sender and a message receiver. Each sender and each receiver has been shaped in his thinking, feelings and behavior. His behavior is influenced by his:

  • upbringing, family life,
  • religion,
  • culture and
  • socio-economic conditions.

These are the layers of filters that stand in between the sender and receiver. So powerful are these different filters that in certain cross-cultural situations, where people are being guided by different values and different language.

Therefore, effective communication is almost impossible unless both the sender and the receiver are able to interpret the messages in the light of the other’s cultural background.

To end this article, let’s take a look at an example why learning effective cross-cultural communication is important in today globalised world!

A Japanese businessman wishes to inform his American seller that he is not interested to purchase. To be polite, he says, “It is difficult and there is a slight problem.” To the American, it means there are some unresolved matters to be settled. The American responds by sending more materials, technical details and counter proposal to the Japanese. The Japanese believes that he has sent the message across that there is no sale. The American is completely astonished.