Idea Businesses – Getting People to Pay For Your Ideas!

It never ceases to amaze me how much money people will pay for a good idea these days. The question is how you go about being the person who GETS paid for those good ideas. If you have an area of expertise, chances are that somebody needs it!

Think about what it is that you “specialize in”, and who would need those services. If you are great at managing inventory – say you used to manage a restaurant, you could conceivably market yourself as an inventory management consultant, and review sales figures in order to determine how much of a given product to order.

Sometimes, you can work backwards, and look for different branches of consulting-see if any of them apply to areas of knowledge which you possess. If not, feel free to create one. As long as it describes what you do, you’re fine. A word of caution – don’t be too specific, you don’t want people to think that what you offer, isn’t what they want!

You can also redesign your job title. One of my buddies from college was a graphic design artist one day, doing logos, and 2 weeks later he was an advertising consultant, doing complete media and marketing packages – but making over 3 times as much money!

All it takes is a little bit of ingenuity and a stack of business cards. With cards in hand, give them to everyone you know. The words “consultant” and “services” usually stand out.

Think about it – “graphic design artist” or “graphic consultant services.” For some reason, seeing those two words together prepares your potential clients for the added value – and cost to expect from you.

Lead Generation Ideas Businesses Might Want To Consider

It is indeed tough to fill the top of your sales funnels with leads. This becomes harder if you are just relying on traditional methods. Experts emphasized though that there are tried-and-tested techniques for reaching your leads quota with methods that can add value to your prospect’s day.

Modern Lead Generation Methods

Gather success secrets from experts and share them – If you want to provide unique value in your content, consider reaching out a though leader within your industry. Try uncovering his or her secrets as this proves that you are committed to providing the best advice to your potential customers.

Create Help videos – These kind of videos can actually help in solving real problems for possible customers in a format which is both entertaining and more understandable. There are actually experts who shared a series of videos on how business owners like you can start shooting your own videos. In fact, they have compiled these videos in a very useful learning center.

Offer the best practices for a challenging technique – If you are exploring a new marketing strategy, you would certainly want to know what others are doing so they can be successful with such same method. If you compile those best practices in a list, you will be able to help marketers searching for tips on how to get started in a certain arena.

Show what is working for your business – Potential leads will certainly be interested in a transparent post pulling back the curtain on something that you have seen success with. So start writing such kind of content. Companies undertaking such stage of growth will definitely gain lots of inspiration from posts like this. They may also avoid making similar mistakes.

Provide a worksheet simplifying a complicated process – There are certain business tasks that can be simplified using a worksheet. A software company may utilize a worksheet to create a marketing strategy. You can definitely create an optimistic relationship with your prospects by just providing a simple worksheet that they can fill out, and trading it for an opt-in.

Have a list of significant tools – It is very easy for you to brag about the different tools you are offering. However, taking the initiative and exploring other useful tools your prospects can use will prove that you are prioritizing their success over promoting your products and services. This, in turn, can attract the kind of audience searching for solutions like yours. And this will certainly drive leads.

Indeed, there are plenty of ways on how you can generate leads. More lead generation ideas here.

Business Casual Outfits – 5 Business Casual Ideas That Work

Are finding business casual outfits causing you to tear your hair out in the morning? Do you stand in your closet, looking for business casual ideas?

Business casual is the merging of two types of attire – business dress and casual clothing. The challenge is that when people try to combine these styles, the clothing choices are almost limitless.

So how can you put together business casual outfits that make you look good? Here are 5 tips for success.

1. Don’t think that anything goes. The biggest mistake in creating a business casual wardrobe is to think that you can just throw on anything you like. That may work for a few days. But you’ll soon find that you are running out of things to wear.

2. Plan your wardrobe. You have to plan your business casual wardrobe in the same way you plan a business formal wardrobe. You have to think about your needs, your body shape and personality, and your work environment. Then you have to shop carefully to put together a wardrobe that won’t cause you grief every morning as you wonder what to wear.

3. Capsule Wardrobe: The best way to do this is to create a capsule wardrobe based on a neutral pallet of navy, grey or black. Put together a few basic such as a jacket and pants or skirt that fit you well. Now you are all set to add color and accessories to suit your work style. This way you always have something to wear, and you’ll know that all the parts of your outfits work well together.

4. Keep a separate wardrobe. Don’t mix your weekend wear with your business casual wear. You’ll end up wearing clothes that you wore to walk your dog or buy groceries on the weekend. Then if you don’t have time to clean and press them, you’ll look less than polished and professional at work.

5. Keep your outfits simple. Pair a crisp shirt or blouse, or a nice sweater, with pants or a skirt that fit you well, in a neutral color. Add some accessories, such as a good watch, classic necklace or earring for women, a good leather briefcase or handbag, and you’re set for the workplace.